Fiorucci Poster…….

I did some work for Fiorucci back in the late 1970s and early 80s and this is one of the poster concepts I worked on……presented to Fiorucci Los Angeles.  Their boutique was in Beverly Hills in an old movie theater on Beverly Drive that was designed to look like a large East Indian palace…..crossed with a movie palace, it was perfect Hollywood and coupled with Fioruccdi’s design sense with fashion it was a lethal combination. Much of the promotional material designed for Fiorucci was more conceptual in nature and less about the fashion.  I remember the parties and openings were amazing and you could easily find yourself rubbing elbows with Andy Warhol, Helmut Newton and the B52s.

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